About Fluffy's

Fluffy’s Pet Shop is a company created to celebrate! We celebrate life, family, and especially our pets. Our furry babies give us unconditional love and joy.

The company is named after Fluffy, who was full of love and life. She came into our CEO’s life in 1997 and crossed over the Rainbow Bridge on the night of November 13, 2011.

We will be celebrating your pets, their birth, adoption, weddings, and the day they rescued us, and much more!!

Unfortunately, some pets are not as happy as our pets. At Fluffy’s Pet Shop we are DEDICATED to help STOP ANIMAL CRUELTY!! We will always donate a percentage of our net profits to deserving organizations. In our partnership with selected charities, we have designed several programs to help raise funds.

Every week we will try to help dogs and cats in need of new homes. Homes where they will find LOVE! It is our CRUSADE to help as many dogs and cats to find the happiness they deserve through your generosity and loyalty to our products.

CEO & Founder
Martine Funari








About Martine

Martine Funari is the CEO and Founder of our company. Born and raised in Paris, as a child she always dreamed of living in the US. She realized her dream in 1981 when she moved to NYC.

Martine is now a mother and a grandmother. She finds herself lucky to have her two rescues by her side. Max and Mason, Max is a ShiTz, Mason is a Yorkie, both beautiful puppies with minds of their own. They are the most loyal and loving puppies!

Martine has always been an entrepreneur and has founded several successful ventures. Her passion and commitment to supporting organizations and shelters that provide a no-kill environment and aide in finding animals forever homes was a catalyst for launching Fluffy's Pet Shop.


“Saving one dog will not change the world, but surely for that one dog, the world will change forever.” - Karen Davison

Martine has always had pets and they all have played a great role in her life. Everyone who knows Martine will tell you that she loves pets and fashion. It saddens and angers us to see so many pets maltreated, abused and/or neglected.

Even when Fluffy’s Pet Shop was only a thought, our intention was to help as many pets as possible. As such we have worked and developed several programs to give our customers a chance to enjoy our products and to help as many animals as possible.

We will help small organizations because of their daily struggles and lack of visibility. They need transportation to pick up puppies before they are euthanized, as well as money for medical care, vaccinations, food, and finding foster and forever homes. If you have or know of a charity you would us to help. Please send their information, we will consider it.

  • We created a VIP (Very Important Pet) program that will give out customers numerous discounts and advantages. How much does it cost? NOTHING.
  • We will be creating a Fluffy’s Pet Shop Calendar with pictures of selected pets dressed in Fluffy’s Fashion. The calendars will be sold on Fluffy’s Pet Shop site and a percentage of the net profits of the calendar sales will be distributed between Fluffy’s Charities

In addition, to the financial help, we will be posting and promoting on Fluffy’s Blog, Facebook Page, Instagram and other Social Media pets in need of a Foster Home or a FUREVER home.